第一期“教授茶座”活动我们有幸邀请到 MIT Sloan School of Management 的张娟娟教授，与我们分享她的学术生活经验，为大家在MIT的学习生活指点迷津。
活动时间：9月1日（周五），中午12：00 – 13：30
Epoch Foundation Professor of International Management
Professor of Marketing
Juanjuan Zhang is the Epoch Foundation Professor of International Managementanda Professor of Marketing at the MIT Sloan School of Management.
Zhang studies socialinteractions and marketing strategies. Her research covers industries such asconsumer goods, social media, and healthcare, and functional areas such asproduct development, pricing, and sales. Her work combines theoretical andempirical methods, aiming to understand the root cause of market phenomena andto derive optimal strategy recommendations.
Zhang has received theFrank M. Bass Award for the best marketing thesis, and is a three-time finalistfor the John D. C. Little Award for the best marketing paper. In 2011, she wasnamed a Marketing Science Institute Young Scholar, a title awarded to“potential leaders of the next generation of marketing academics.”
Zhang currently serves as Department Editor of ManagementScience and Associate Editor of the Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. She also servesas the VP of Membership of the INFORMS Society for Marketing Science (ISMS).
Zhang teaches Marketing Management at MIT Sloan. Among other recognitions, shehas received the MIT d’Arbeloff Fund for Excellence in Education and theJamieson Prize–the most prestigious of MIT Sloan’s teaching awards.
Zhang holds a BEcon fromTsinghua University and a PhD in business administration from the University ofCalifornia, Berkeley.