【MITCSSA】重磅推出——第一期“教授茶座”:张娟娟教授谈学术人生

      时光飞逝,转眼间暑期已接近尾声。新的学期即将到来,你对新的征程有着怎样的期待,又有着怎样的困惑?为了帮助大家解答学习生活中的困惑,更好地开始新学期的学习和研究,MITCSSA重磅推出系列活动“教授茶座”,邀请你和MIT的资深教授,利用午餐或下午茶的时间面对面交流谈心。

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      第一期教授茶座活动我们有幸邀请到 MIT Sloan School of Management 的张娟娟教授,与我们分享她的学术生活经验,为大家在MIT的学习生活指点迷津。

 

活动时间:9月1日(周五),中午12:00 – 13:30

活动地点:MIT (具体地址将于报名成功后以邮件通知)

 

”教授茶座“活动仅限MIT Community成员参加。本次茶座活动提供免费午餐,由于活动为闭门面对面交流形式,仅限15个名额,报名链接:https://docs.google.com/forms/d/e/1FAIpQLSf3FwhYTs4iy8LUoUT9jwV8AI3nXVJHHava55a5jCJZUb8ogQ/viewform,我们将根据你所提的问题进行选择,成功报名者将在830日收到邮件通知

 

嘉宾介绍

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Juanjuan Zhang 


 

  • Epoch Foundation Professor of International Management

  • Professor of Marketing

 

Juanjuan Zhang is the Epoch Foundation Professor of International Managementanda Professor of Marketing at the MIT Sloan School of Management.

Zhang studies socialinteractions and marketing strategies. Her research covers industries such asconsumer goods, social media, and healthcare, and functional areas such asproduct development, pricing, and sales. Her work combines theoretical andempirical methods, aiming to understand the root cause of market phenomena andto derive optimal strategy recommendations.

Zhang has received theFrank M. Bass Award for the best marketing thesis, and is a three-time finalistfor the John D. C. Little Award for the best marketing paper. In 2011, she wasnamed a Marketing Science Institute Young Scholar, a title awarded to“potential leaders of the next generation of marketing academics.”

Zhang currently serves as Department Editor of ManagementScience and Associate Editor of the Journal of Marketing ResearchMarketing Science, and Quantitative Marketing and Economics. She also servesas the VP of Membership of the INFORMS Society for Marketing Science (ISMS).

Zhang teaches Marketing Management at MIT Sloan. Among other recognitions, shehas received the MIT d’Arbeloff Fund for Excellence in Education and theJamieson Prize–the most prestigious of MIT Sloan’s teaching awards.

Zhang holds a BEcon fromTsinghua University and a PhD in business administration from the University ofCalifornia, Berkeley.